In case you’ve been living under a rock with mosses housing it—Emmy-award nominee, America’s (Or is it Britain?) sweetheart and the star in Netflix’ Stranger Things, Millie Bobby Brown had launched her very own skincare/colour cosmetic line at the measly age of fifteen whereas I’m still toiling and struggling to navigate through the weird time period between birth and death.
The beauty line bears the title Florence by Mills™ and its main target audience is Generation Z (Which I’m a part of, just in case you’re assuming I to be a thirty-year-old freelance blogger who is driven by her caffeine intake). It’s a PETA-certified brand that promotes clean beauty and is eco-conscious. In an interview, Brown says, “I wanted to come into the space because there was a gap in the market for young people. I could never find anything that I liked to put on my face.” Which is quite true—it has only been a hassle to procure products that are suitable for the youthful skin, cosmetics available in trendy colours and skin-care that seems simple and fun to use.
Named after her great-grandmother, Florence by Mills’ only retailer as of now is Ulta Beauty or their online website, florencebymills.com. Some percentage of the profits will be donated to Olivia Hope Foundation which is tribute to Brown’s best friend, Olivia Hope LoRusso who passed away due to paediatric cancer.
In total—inclusive of the skincare and colour cosmetics—there are seventeen products at the present moment that are a part of the collection and I bought 10 of them. In this piece, as I like to call it, my dear readers, you’ll be witnessing I slowly attaining the inferiority complex.
Disclaimer: I do not intend to spread hate or target Millie Bobby Brown! This is merely a review of her skincare/colour cosmetic line (Florence by Mills™). The ratings are absolutely based on my own personal experiences and this is a completely unbiased and honest review. The photos used are not my property, the source is the company Florence by Mills itself.
1. Packaging, Pricing and Naming
• You must’ve heard beauty influencers on Youtube stating the same thing over and over again, till a point where it gets monotonous—the packaging is adorable. It’s a 100% true. The matte finish and the soft pastel lavender/lilac shade of the products makes them look aesthetically appealing, easy and fun to apply.
The packaging deserves a solid: ⭐️⭐️⭐️⭐️⭐️ (out of 5 stars)
• The price range of the products is $10 to $34 which isn’t much in British pound sterling, to be honest, but as specified earlier, the line’s target customer is a fairly young audience. Summarising, it’s basically teenager products with adult prices. I feel that it’s a little high-end, can it get better though? Yes. The Built To Lash Mascara costs $14 whereas drugstore mascaras or even CoverGirl’s mascara with the same quality, if not better, is about 5-6 bucks and no more.
Giving it a room for improvement, I’d rate the pricing: ⭐️⭐️⭐️
• This is a fairly new section which I think is a tad bit unnecessary (?) but I felt like this needed to be pointed out. It’s nothing flamboyantly eloquent, truth be told, since the names of the Cheek Me Later Cream Blush are after Millie’s best friends (Stellar Sabrina, Gorgeous Gia, Zen Z, Real Ray etcetera)! Which is super cute! My friends don’t even get me birthday presents… Kudos to Millie for that idea! Her Love Liv Eyeshadow Palette is titled after her previously mentioned, late friend, Olivia Hope and the shades are Olivia’s nicknames (Lulu, Ducky, Hamptons, Angel, Sisters) which has made me a little teary.
For her thoughtfulness, I’d give the naming: ⭐️⭐️⭐️⭐️
2. SKINCARE: Zero Chill Face Mist (Full size: $10 and Travel size: $6)
I was in a quandary while buying this because it seemed a bit pointless to me considering I already have ten bottles of face mist collecting dust on my dresser. Much to my surprise, it turned out to be my favourite. The mist has a sweet rose and lavender smell, reason being the presence of the said botanical blend. On the site, it says that the key ingredients are: thyme that helps in curing acne due to its antibacterial properties and bladderwrack seaweed—which astounded me—acts as a barrier from premature ageing.
It’s my favourite product from the collection, therefore: ⭐️⭐️⭐️⭐️⭐️
3. SKINCARE: Magic Micellar Cleansing Gel (Full size: $10)
I cannot choose between this and Zero Chill Face Mist. I just cannot. When I had ventured to the store, I had to toss my coin (courtesy of Siri) in order to purchase this or the Clean Magic Face Wash but I’m certain that this is a better product. For those who don’t know what the micellar stands for—micelles are tiny molecules that have two ends; hydrophobic and hydrophilic (“water-loving”) the former attaches itself to the oil and dirt particles present on the surface of the skin and draws it out while the latter helps in the movement as it sticks to water molecules.
I also skimmed through the other ingredients and the one that caught my attention was copper gluconate which serves as a coenzyme that helps in the production of collagen that tightens and firms the skin to maintain youthfulness.
Considering the way in which it removed my heavy Halloween makeup: ⭐️⭐️⭐️⭐️
Treatment pads are inherently toner-infused pads. If you have an acne-prone skin like mine, it can prove to be handy. The formulation is rather captivating; Willow Bark Extract (Salix Alba Bark extract) is drawn from White Willow trees that provide exfoliation, absorption of excess oil, minimisation of pores and again, work as an anti-ageing agent. The key blend was composed of witch hazel, glycolic acid and bilberry extract. Glycolic acid is an alpha hydroxy-acid (AHA) which helps in curing hyperpigmentation and sunspots.
The pads came with a cute, little scooper and they were so refreshing! I had a few bumps along my jaw and after using these for three days consecutively, I noticed a visible change.
Judging by the interesting composition and efficiency: ⭐️⭐️⭐️⭐️
5. SKINCARE: Swimming Under The Eyes Gel Pads ($34)
This one’s probably the star of the skincare line. Humpback whales were the inspiration for their unique, one-of-a-kind shape. It has a distinct and yummy coconut smell and are really helpful when you’re grim, exhausted and sleep-deprived. They were super moisturising, did not slip at all and didn’t leave a sticky, goopy layer of serum under my eyes. I’ll be docking points only because of the price; they cost $34 and consisted of 30 pairs and a scooper. That’s a stock for a month, in simpler terms. I use a heck lot of gel pads to know that this is way too much.
Pricing could’ve been better: ⭐️⭐️⭐️
6. SKINCARE: Look Alive Eye Balm ($12)
The. Metallic. Tip. Owns my life. The best fashion in which it should be used is to put it in the freezer/refrigerator overnight and rub it under your eyes in the morning. The tip is cold and an absolute kickstarter. However, it didn’t significantly de-puff my eyes that much. If it isn’t obvious, I’m a brown girl living in a not-so-brown country and I have dark circles and bags under my eyes. The peptide blend was the main component, I guess, barring the snow mushroom and all those other fancy constituents like the malachite extract which increases collagen and elastin production.
The price was $12 for, drumroll, 0.4 fluid ounces. Let that sink in. It costed $12 only for the metal tip.
Was it a judicious purchase? No. But does the tip own my life? Yes.: ⭐️⭐️⭐️
The formulation had zilch micro-beads! This was done to increase the eco-friendliness of the products so plus points for that! To replace the micro-beads, ivory palm seed powder was present which is a native of Ecuador and helps in the removal of dead skin cells. The product was slightly green in colour due to the cucumber extract. It was hydrating, nourishing and I adored the smoothness it left with.
10/10 would use it again: ⭐️⭐️⭐️⭐️⭐️
8. SKINCARE: Dreamy Dew Moisturiser ($14)
A very lightweight, non-greasy blend with a great, great smell! The fragrance really did it for me. It’s freshness is over the top and the lotus flower extract is something I’ve seen for the first time in a moisturiser!
Will I apply it more than 6 times a day? Yes.: ⭐️⭐️⭐️⭐️
9. MAKEUP: Like A Light Skin Tint ($18)
I’m brown. That may or may not have come out as a court’s final decision (I can hear Judge Judy’s gavel) but it’s the truth. I don’t find many foundations that offer my skin tone. I can be categorised under peachy beige (?) or American latte (?) somewhere between the lines of these and I was glad as heck to see a shade matching my own—MT100, medium to tan with cool and neutral undertones. I was giddy with excitement to use it.
And then I did. A skin tint is more or less a moisturiser + foundation so it doesn’t provide full coverage but this skin tint changed its shade after oxidation which was, well, appalling. The consistency and texture wasn’t remarkable either, it was flaky and I ended up applying a film of translucent powder to set it properly.
The only plus points are for the expansive shade range which can still include more number of dark shades: ⭐️⭐️
10. MAKEUP: Cheek Me Later Cream Blush ($14)
Cream blushes > any other blush.
It’s a fact. I am a huge lover of cream blushes and I had bought the Real Ray shade which was essentially a dark berry/wine colour. The texture was smooth, easy to apply, wasn’t too dark and provided a sheer-medium coverage. I was a little disappointed because there wasn’t a significant fragrance associated to it!
I’m going to play a fair game: ⭐️⭐️⭐️
11. MAKEUP: Get Glossed Lipgloss ($12)
I expected a fragrance—again! I bought two shades; Major Mills and Moody Mills. Major Mills was a dark, maroon with a hint of magenta and Moody Mills was a brownish-pinkish mix that edged towards nude. It wasn’t sticky at all and neither did it feel thick, the prominence of the colour was 10/10 and had a lasting effect. It was clearly the best in the makeup collection.
My new favourite lip gloss: ⭐️⭐️⭐️⭐️
The products exuded clean and planet-friendliness. The salient features were the freedom from sulphates, phthalates, parabens. Sulphates irritate the skin and lead to dryness since they rob the skin of its moisture. Paraben is the one of the most common causes of breast cancer, it penetrates the skin tissue and stays in there, following over-production of oestrogen and growth of tumours. The products were vegan (!!) and full of botanicals and antioxidants so more points for that!
As I like to reiterate it—this product is meant for teenagers, but products that contain SPF and are oil-based were nowhere to be found in the collection. I think a few more things such as a highlighter, body illuminiser, eyeliner and the latest makeup that’s trendy should’ve been added as well to really complete the brand. Overall, for a new and upcoming brand, the products were good and the pricing could’ve been adjusted.
Calculating total rating: ⭐️⭐️⭐️
Thank you so much for sparing some time to read this review! I was a recipient of loads of love on my last post and I’m eternally grateful for that! Until next time, loves!